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JOHANNESBURG, SOUTH AFRICA–(Marketwire – April 27, 2010) –  www.rothmanresearch.com – In the brunt of the recession, the people on the street behaved more like people at home; when they used to have coffee at Starbucks Corp. (NASDAQ: SBUX) or Tim Hortons Inc. (NYSE: THI), they were now trying their level best to match those premium coffees or flavored cappuccinos using their old coffee machines at home, and yes sir, it was a disaster. No wonder that when 2010 began, people were starting to find excuses to skip homemade coffee time and go back to you know where. Well as this story saw more and more home time coffee skipping in the first quarter of 2010, last week Starbucks, the king of Java (not the country but coffee as we like them), made a sweet-smelling announcement when it reported its second-quarter net income shot up from $25 million in the same quarter in 2009 to a creamy $217.30 million, and yes it was mainly due to more and more people opting for the real deal rather than the homemade ones.

*Complimentary downloadable research reports on Starbucks Corp. and Tim Hortons Inc. are accessible upon registration at http://www.rothmanresearch.com/article/sbux/23479/Apr-27-2010.html or http://www.rothmanresearch.com/article/thi/23480/Apr-27-2010.html

“Starbucks was an underdog in 2009 and many of the industry experts flagged it as a goner due to its extensive expansion strategy throughout the years. As it stood in September 2009, the company had 8800 retail stores under its wings worldwide. But those investors which took it on their own shoulders to hold on to SBUX stocks are now cheerful that they never listened to wagging tongues,” commented Jack Benassi of www.rothmanresearch.com. “Starbucks has attributed its record earnings to a surge in comparable store sales amongst others and we believe that we might see positive readings from other specialty eateries like Tim Hortons which is set to report its earnings on May 13^th, 2010.”

* www.rothmanresearch.com is a source for investors seeking free information on the Specialty Eateries industry; investors are encouraged to sign up for free at http://www.rothmanresearch.com/index.php?id=6&name=Register.

The economic recovery is looking like it still needs a good dose of caffeine, but so far the earnings season has been promising across the board. Companies have been successful in their cost-cutting campaigns throughout 2009, but what proved even more encouraging is that sales and consumer confidence are on an uptrend.

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