Separating the Card Winners from the Losers

May 17

Separating the Card Winners from the Losers

Credit cards have been a major contributor to the American debt. Despite the tips and warnings alerting people of the dangers associated with credit cards, debts continue to mount from the excessive use of credit. Responsible spending and modest use of credit are the best way to keep debt at an arms length. Unfortunately, the threat of debt is a consequence that is given little thought when the benefits of free bonus offers are tied in to a credit card offer that looks too attractive to pass up.

The Attractive Offer
Everyone has seen the too good to be true credit card offers that circulate in every direction. The offers pop up randomly on your internet screen, some scroll along the online newspapers as sidebars. Some are randomly sent to your email inbox. The glossy advertisements come in the mail week after week regardless of your interest or response. Sometimes these alluring advertisements are even available on the counter at the corner pizza shop. Everywhere you turn is the temptation to sign on for the card that offers the best offer and the most attractive perks.

The Basics
Separating the card winners from the losers can be difficult because the truth is that most credit cards offer the same basic advantages. Those who already hold a credit card don’t need to be lured into thinking that they are getting a special deal. The advertisements that are sent out in random mailings are specifically geared towards attracting potential customers.

Most cards market themselves by providing a list of attractive selling points. Take a look at the comparisons of credit card offers. Most card offers list the same benefits in a different package. Here are a few of the basics that most credit cards promise to deliver upon sign up:

• Preferred Customer Status
• Pre-Approval
• Low Fees
• Zero APR
• High Credit Limit
• Cash Back Bonuses
• Rewards

The Perks
The real difference in credit card offers is found in the benefits and perks offered to customers who sign up to be a card holder. The bonus perks marketed range from free groceries to frequent flyer miles; and everything in between. Believe it or not, for many people who have so many offers to choose from, the perks are often the tie breaker in choosing a credit card. A few of the unique perks that can be found on credit card offers include the following:

• Bonus Cash
• Frequent Flyer Miles
• Savings on Purchases
• Money Saving Coupons
• Gift Cards
• Signup Bonuses
• Travel Rewards
• Gas Rebates
• Free Credit Reports

The Givens
Regardless of the enticing advertisement, the low fee or the extra benefits for being a card holder, all good credit card offers should have few basic services. The core of the credit card company and the service they will provide may not be evident from the glossy ad or the promise for travel rewards. The real benefit comes from how the customer is treated. Paying attention to this from the beginning can help determine a good offer from a potential headache. A good credit card company should have the following services to offer their cardholders:

• A good reputation in the industry.
• Positive ratings and accreditation for card holders.
• A process to resolve issues and answer questions.
• Accessibility to customer service agents through a method other than email.
• A customer service center that is knowledgeable and available.
• Secure applications and payment methods.
• A quick and easy application process that allows potential card holders to speak with someone during the application process.

Make sure that you sign up for a credit card that offers good solid services first. If they meet the criteria then look at the additional offers and choose one that most benefits you. Always look beyond the ad and make sure that the card offer has more substance than just a really nice glossy flyer.

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